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Our Story


Rubber Flooring Inc. started out as three friends working from a bedroom office in Arizona, and since then has grown to be the largest retailer of rubber flooring in the world. We now operate warehouses in multiple states and have covered over 200 million square feet of flooring.

Still, we’re not your typical big brand name. We got into the business to offer the best prices on flooring, and that hasn’t changed. As a small, tight-knit company, we maintain the energy and dedication of a start-up, on a mission to make your fitness goals a reality.

Why? Because we want fitness to be a possibility for everyone, regardless of your budget. We pride ourselves in giving customers the highest level of service and the best products. From practical DIY flooring options to step-by-step installation instructions and videos, we’re making it possible for people of all experience levels to choose and install their own rubber flooring.


What Our Customers Are Saying

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Want to find out why we’re the top-rated rubber flooring store in the United States? Just read our reviews.

We love hearing from our customers. Whether it's about their journey towards a healthier lifestyle, the new goal they reached in their home gym, or how our playground flooring kept the kiddos they love safe and protected, there's no story too small to stand out. To read first-hand what makes our flooring so special, take a peek at our reviews and testimonials.

Read Our Reviews

Our Culture


Rubber Flooring Inc. is a growing company that fosters a creative, collaborative environment. We’re a pretty fun bunch! From weekly company breakfasts to movie theater trips, and even Halloween costume contests, we’re always looking for ways to build a strong community.

We strive for a culture that puts people first. Our philosophy is to invest in our team and provide people with tools to advance in their careers. We also believe that communication is key, so we promote transparency and an open-door policy. No matter what your position is in the company, we think the best idea should always win.

We are proud of our company culture, and we know it’s a crucial reason why we keep growing and earning an excellent reputation from our happy customers. Does this sound like the right fit for you? Apply today to join our team!
RubberFlooringInc. Timeline

2007

Late Spring

Our Founders (Chuck, Kurt, and Tony) meet at a Starbucks and hash out an idea about selling rubber flooring online.

Early October

RubberFlooringInc.com launches. Look at how beautiful it was!

2008

March 3rd

Our first customer!

2009

January

GarageFlooringInc.com launches.

March

Chuck and Tony, quit their jobs to devote their full-time efforts to the company.

April

Kurt quits his job and moves to Arizona. A spare bedroom becomes the original IncStores office.

May

IncStores has its first-ever $100,000 month.

Summer

The guys move out to their first commercial office space.

October

The company hires the first official paid employee.

2010

January

IncStores has its first-ever $500,000 month.

Fall

The company moves into a new 10,000 sqft office and warehouse space.

December

FoamTiles.com launches.

2011

August

IncStores earns $1 million in a single month.

2014

February

FlooringInc.com launches.

2015

Fall

IncStores purchases an 8,000 sqft office space.

September

IncStores adds a 55,000 sqft warehouse in Nashville for each coast customers.

2017

  • IncStores earns $40 million in a single year.
  • IncStores websites receive over 3 million unique visitors.

2018

  • IncStores earns $50 million in a year.
  • Over 500,000 orders and 1,000,000 samples processed in the company's lifetime.
  • The team grows to over 50 people.

2020

  • Fall - The team grows to over 100 people.
  • Over 1.5 million samples sent.
  • Over 200 million sqft of flooring delivered.
  • Over 40 million people have visited IncStores websites.
  • Over 800,000 orders fulfilled.